Let
the reader beware - making sense of medical stories in the news
from the
book How to Have a Baby: Overcoming Infertility
by Dr. Aniruddha
Malpani, MD and Dr. Anjali Malpani, MD.
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Most infertile
couples are aware of the dramatic advances reproductive technology has
made in the recent past, and many of them rely on the media (TV, radio,
newspapers, magazines) to remain updated with the latest news about infertility
treatments.
However,
many news stories about infertility treatment are often misleading and
incorrect, and there are many reasons for this. Remember that news, by
its very definition, implies something new and unusual. The media is often
guilty of oversimplifying or exaggerating results , and headline writers
may focus on an angle that gives a distorted impression, which often means
that facts are sacrificed at the altar of readability or circulation figures.
Since space is limited, many reporters do not provide a balanced perspective,
and often focus only on the success stories, so that pictures of doctors
and couples holding newborns are very common. While these do provide excellent
photo-opportunities, the sad stories of the many failures never sees light
of day. Newspaper articles usually paint a very rosy picture – but these
often lead patients to have false hopes and unrealistic expectations.
Many reasons can be attributed to the somewhat shoddy standard of reporting
in the lay press with respect to infertility. Editors crave for stuff
which is ‘new’ and doctors and hospitals are only to happy to tom-tom
their latest gadgets and gizmos. Reporters are often not specialised enough
to understand the medical technical background. Often, they do not do
their homework properly, which results in misreporting, which is, unfortunately,
a common occurence in India.
The outcome
is that patients are often confused and are not sure how the latest advances
in reproductive technology apply to them, so that they often rush to their
doctor’s clinics with the cutting in hand ! The report often raises false
hopes and gives them unrealistic expectations. As a result, the media
loses credibility, so that they often end up performing a disservice to
patients and their doctors. Because the public is eager, for any scrap
of medical news, the media often reports individual studies out of context,
as if each study could stand alone. However, single studies rarely yield
a simple ‘yes’ or ‘no’ answer to a medical question. One ought to realise
that scientific discovery is a process that often takes years to unfold,
and an individual medical report or isolated success story means little.
Remember, that new does not always means better ! For example, many doctors
have started using lasers in the IVF laboratory. However, whether these
actually help to increase pregnancy rates is still unproven. Nevertheless,
patients get carried away easily by the glamour of this "new technologic
advance", and are happy to pay more for the use of the laser, even though
it may not help them increase their chances of conceiving. This is why
some cynics have suggested that the term LASERS should stand for "Latest
Advanced Source for Extra Remuneration for Surgeons" !
What can
you do to separate the wheat from the chaff ?
First of
all, identify the source of the story. Does the information come from
a reputed publication (such as The Lancet) or a leading medical professional
organisation (such as the American Heart Association)? Second, look beyond
the statistics. When reports hurl at you statistics like ‘a 50 per cent
pregnancy rate ‘, take a closer look at the exact numbers. Many of us
get ‘turned off’ by numbers, but this attitude can prove dangerous: you
need to ask yourself what the numbers really mean and how they apply to
you? Benjamin Disraeli once remarked that there are three kinds of lies:
lies, damned lies and statistics. Remember that statistical methods are
simply tools, and they can produce blatantly wrong conclusions unless
sensibly used. How many patients were treated ? How were they selected
? Have these results been consistent ? Have these results been confirmed
in other studies and other centers ?
One important
safeguard against imperfect or flawed scientific reporting is peer review;
i.e., scientists scrutinize each other's work in advance. Almost all well-respected
scientific journals rely on peer review to select papers for publication.
Any study that has not undergone peer review should be regarded with the
utmost scepticism. For example, one should be wary of findings announced
at a press conference that are not accompanied by publication in a journal
or by a presentation at a scientific forum. Many doctors and clinics will
send out press releases to get media attention, in order to attract more
patients, even though the information they provide to the press may not
be reliable or trustworthy.
Inappropriate
use of technology
While it
is true that reproductive technology does represent one of modern medicine’s
success stories, the wide range of technological advances in reproductive
medicine can leave many infertile patients feeling completely confused.
How is a patient to make sense of which technology may be useful for his
particular problem? New technology can be dazzling, and undoubtedly, when
reproductive technology is used properly, it can help many infertile couples
to have a baby. However, technology can be a two-edged sword; and we need
to remember that every rose has its thorns! For example, growth hormone
was introduced as an adjuvant for superovulation in the early 1990s with
great hopes and expectations, and leading doctors announced at many conferences
that growth hormone helped to improve pregnancy rates dramatically. Unfortunately,
these claims were found to be unfounded, and no one uses growth hormone
anymore. However, many patients ended up wasting large sums of money.
What can
you do to protect yourself ? Remember that fashions come and go in medicine
as well, and many doctors are happy to jump onto the latest bandwagon,
so that they can present papers at conferences and give lectures, to show
that they are the leaders in the field. When you read a report of a new
advance, it’s usually a good idea to let the froth and the hype to settle
down before accepting it. If it is in fact a real advance, it will be
replicated in many centers all over the world – remember that the best
way to assess the true value of a treatment is to see whether it can withstand
the test of time !
You need
to be aware of the following inappropriate uses of technology in reproductive
medicine today, so that no one uses you as a guinea pig .
- Excessive
use of technology, even when it is not required. A prime example of
this ‘folly’ is routine ultrasound scanning to "time " intercourse.
While no one will dispute the fact that ultrasound scanning can provide
extremely useful information on ovulation, to use this simply to time
intercourse only adds to the infertile couple’s stress !
- Use of
technology which is not suitable for a particular patient. An example
of this would be advising IVF (in vitro fertilization) for all infertile
patients, just because the equipment and expertise are available and
because the procedure is technically feasible. However, for most infertile
patients there are many simpler treatment options available, which should
be fully explored before considering IVF.
- Misuse
of technology by unqualified doctors. A common example is the use of
lasers or endoscopic equipment for complicated surgery. Just attending
a two-day workshop and acquiring a certificate do not make a doctor
sufficiently expert in using this technology; a number of mishaps have
been reported because of operator inexperience.
There are
many reasons for the inappropriate use of medical technology. For instance:
- The major
factor, of course, is money or the need to generate income. Doctors
need to justify the purchase of expensive incubators and micromanipulators,
and as hospitals have become profit-oriented organizations, doctors
are becoming increasingly answerable to the management regarding the
profitability of their services. Nowadays, once a piece of equipment
has been purchased, it needs to be ‘utilised’ to make it ‘cost-effective’.
Woe betide the doctor who does not generate enough money through the
latest gadgets! He may find that his contract is not renewed!
- The glamour
and the dazzle of the latest medical gizmos tend to lure most doctors,
and this can be as tempting as wanting to drive the latest model car!
One gains prestige by being the first to adopt the latest technique;
or by being the only one in the world/country/city to possess the latest
and newest ‘toy’.
- The pressure
from manufacturers to buy the ‘latest and newest’. ‘New and improved’
versions prove attractive, not only to toothpaste consumers, but also
to doctors, and the medical industry (both equipment manufacturers and
pharmaceuticals) has developed powerful tactics and techniques to induce
doctors to prescribe and use their newest products. The companies involved
can afford to spend large amount of money on advertising, and they use
this capability very effectively to maximize their profits.
The most
crucial question is: how can you intelligently apply what you have read
to your treatment? Make sure you are well-informed, so that you can critically
assess the reported advance, and judge its relevance (as it relates to
your problem ) for yourself. Make it a point to ask your doctor as well
! Your own doctor can help you make sense of the technology, and put it
in the right perspective.
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